- Forrester predicts social media marketing is the fastest growing digital marketing channel.
- Social media marketing will grow at an annual rate of 34 percent, reaching $3.1 billion by 2014.
- Twitter's own site attracted 73.5 million unique individuals in January, up 8% from December 2009 (65.2M visitors).
- Annual growth rate = 1,105% (twitter.com attracted an estimated 6 million visitors)
- Twitter is the most popular platform that the companies use; two-thirds of the Fortune 100 have at least one Twitter account. Actually, they have an average of 4.2 Twitter accounts.
- Twitter users now send out more than 50 million tweets per day. That means every second, 600 tweets fly through Twitter's network.
- 70% of companies surveyed plan to increase their budgets for social media in 2010.
- Spending on interactive marketing is expected to increase by an average of 17% in 2010, accounting for 24% of total marketing budgets.